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Master Sommelier Tony Lécuroux, wearing a professional apron, introducing a curated bottle of fine white wine to private clients.

Le Cercle:
Private Consultancy

A sommelier by your side, all year long

Selective, limited, deeply personal.

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We build, commit and act on your personal collection to create a living heritage over time

Premium

The finest advice,

No compromise

Selective

A strictly limited membership

Limited

Rare places, per circle

Personal

A direct relationship with Tony

Three Circles

3 tiers membership program
Initiate

Restricted access

Ongoing advice & curation

Personalised recommendations

Preferred price to the Wine Chapters

On-going guidance

 .

CHF 650 /month

6-month commitment

3-month advisory period

Join Initiate
Devotion

12 active members only

Everything in Initiate, plus

Exclusive allocations

Active sourcing management

Auction & secondary-market access

One wine trip organised per year

CHF 1 600 /month

6-month commitment

3-month advisory period

Join Devotion
Magistral

Exclusive invitation

Bespoke guidance

Unlimited access to PdV events

Dedicated experiences & trips

Rare & exclusive sourcing

Privileged availability

By private consultation

12-month commitment

3-month advisory period

Join Magistral

The entrance path

A journey, not a form
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01

Get in touch

You express your interest. We set a first conversation.

02

Pre-information catalogue

You receive the essentials: spirit, circles, terms.

03

Consultation

An in-depth conversation to understand your expectations and your cellar.

04

Recommendation

I propose the circle that fits you best.

05

Agreement

Terms confirmed, in full clarity.

06

Advisory begins

Le Cercle starts. Your cellar takes on a new dimension.

By invitation and consultation only

Rows of premium wine bottles resting in a private cellar, illustrating the exclusive, invitation-only advisory services of Le Cercle.
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