FAQ
Questionset réponses
Le Cerle
Le Cercle is an invitation-led, ongoing private wine advisory relationship. It is designed for collectors committed to building, refining and enjoying a cellar of real distinction — with independent guidance, selected sourcing opportunities and discreet, long-term support from Tony Lécuroux MS.
The Advisory Program is a one-time diagnostic of your existing collection.
Le Cercle is the ongoing relationship that can follow: continuous guidance, sourcing direction and long-term cellar strategy. Many members begin with an Advisory session before joining.
Le Cercle is not sold publicly. Access opens after an enquiry and a personal consultation, during which we clarify your cellar, your ambitions and the level of support you need. Membership begins only once the scope and terms are agreed in writing.
No. There is no public checkout and no free trial. Entry tiers show an indicative price range; the highest tier is by private consultation. Your terms are confirmed individually.
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Initiate: the beginning.
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Devotion: the depth.
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Magistral. The Mastery
They differ in the intensity of support: number of calls, depth of sourcing, access to The Black Book, private travel and the level of cellar oversight.
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A confidential layer of allocations, rare bottles, auctions and private opportunities sourced through Tony's network. It unlocks from Devotion onwards.
Membership begins with an initial advisory period, then continues as a fidelity engagement.
The exact terms, duration and notice, are confirmed in your onboarding agreement
No. Le Cercle is independent advisory. Wine purchases, travel, auction and third-party costs are quoted separately unless specifically included in your agreement.
Discretion is the standard of the service — the same expected by private clients and family offices. Your collection and information remain strictly confidential.
Advisory Program
A one-time private cellar consultation — CHF 500 — to assess your collection, understand your taste and clarify your next steps. It is the natural first step into Tony's advisory world, and into Le Cercle where relevant.
An introductory meeting (in person or by video), a structured analysis of your existing collection, and a personalised report covering current status, drinking windows, strengths and gaps, market context, buying direction and future sourcing strategy
CHF 500, in two stages: a CHF 250 non-refundable deposit to confirm the booking, and a CHF 250 balance before your final report is delivered.
The Advisory Program does not include purchasing, sourcing management, rare allocation access, auction representation or ongoing cellar management. These belong to Le Cercle.
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It works best if you already own wine, but it also suits clients who are about to start a cellar and want a clear, independent direction before buying.
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Yes. The CHF 500 is credited in full toward your membership if you go on to join Le Cercle.
A clear, written view of your cellar and a concrete plan — what to open, what to keep and what to acquire next. The report is yours to keep, whether or not you continue.
Yes. The discovery meeting can take place in person or by video call, whichever suits you.