Led By
Tony Lécuroux MS
Tony Lécuroux is a Master Sommelier and the 2nd Best Sommelier of Switzerland 2025.
Through Paroles de Vins, he brings together a fine dining expertise, producer access and a modern, independent perspective on wine collecting.
His approach is not merchant-led. It is shaped around each client’s taste, lifestyle, cellar goals and the moments each bottle is chosen for.
For serious wine collectors building with purpose.
Le Cercle is an invitation-led advisory relationship for private clients committed to building, refining, and enjoying a cellar of real distinction.
Through independent guidance, rare sourcing opportunities and long-term cellar strategy, it brings clarity, discretion and confidence to every decision.
Why Paroles de Vins?
Rare expertise, Personal guidance
Master Sommelier Expertise
Achieved by fewer than 300 wine professionals all over the world
Exclusive Connections
A carefully built network selected for their controlled sourcing
Independent Guidance
Recommendations are shaped around the client’s taste & and requests
Discretion First
Every relationship handled with confidentiality
Your collection deserves a clear vision
A one-time private cellar consultation designed to assess your collection, understand your taste and clarify your next steps.
The advisory includes an introductory meeting, collection analysis and a personalised report covering drinking windows, buying direction, opportunities and future sourcing strategy.
CHF 500
Wine is far more than a bottle.
It mirrors who you are,
And tells countless stories
The Experiences
First steps
Experiences offer an accessible way to enjoy the Paroles de Vins world in a relaxed, guided moment for those who appreciate good wine, thoughtful hosting and expert insight.
Wine Chapters - Monthly
Small-group guided tastings for those seeking a deeper understanding of wine, explored through regions,
terroirs and carefully selected bottles.
A refined introduction to the Paroles de Vins approach.
WINE O'CLOCK · AFTERWORK
A relaxed afterwork tasting experience built around selected bottles, easy conversation and the pleasure of discovering something new.
Lively, accessible and guided with the insight of a Master Sommelier.
The philosophy
Modern, discovery-led, and resolutely independent.
Moderne
Le vin libéré des codes intimidants. Une approche vivante, sans dogme.
Découverte
Au-delà des étiquettes connues : les domaines rares, les histoires vraies.
Indépendant
Aucun stock à écouler, aucune marque à pousser. Votre intérêt, uniquement.
PAROLES CLUB
THE wine COMMUNITY
A community for curious wine lovers
Paroles Club is an open community for wine lovers who want to discover, learn and connect through selected tastings, member updates and direct insight from
Tony Lécuroux MS.
It is designed as an accessible entry point into the Paroles de Vins world, separate from the private advisory relationship of Le Cercle.
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