Hospitality Wine Academy
Build an efficient wine program together
Intensive training for hospitality professionals who want to master their wine offering
Pre-book your seat here
The inaugural WineBiz session opens June 2026 in Zurich.
Just 15 places available.
Sign up now to receive priority contact.
Special early bird rate for reservations before May 15, 2025:
CHF 300 instead of CHF 350
The Current Situation
The issue than no-one is speaking about
The objectives
During 4 hours of practice, you will understand:
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Swiss market analysis: identifying opportunities and strategic pivots
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How a well-designed wine program drives profitability
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Maximizing value through intelligent wine list design
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Building your customized wine strategy, step by step
With hands-on application throughout the session
The Hospitality Wine Academy is built for you if:
You are
Owner
or
Manager
You manage
A wine list without a Sommelier based certification
You desire
Increase your margin while keeping your suppliers
You like to:
Train your team to confidently sell wine every days
You are about to:
Start or refresh your own beverage program
Your educator:
Tony Lécuroux MS
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One of only 300 Master Sommeliers worldwide
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2nd Best Sommelier of Switzerland 2025
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Certified ISG & Wine Education Instructor
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10 years in Michelin-starred restaurants
WBiz distils a decade of frontline experience into actionable best practices.
I have analysed countless wine programs, with their successes and failures, to develop strategies that satisfy even the most discerning clientele.
What happens after the Wine Hospitality Academy?
WineBiz is your first step
For restaurants committed to excellence, I offer customized wine program consulting:
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On-site WineBiz workshop for your team
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Complete wine list audit
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Strategic restructuring
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Staff education and empowerment
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Quarterly program reviews
