FRESH UPDATES IN PAROLES DE VINS
Wine List consultancy
Your wine list is finally following your identity
If you operate a wine bar, bistro, or classic establishment, hiring a full-time sommelier likely isn't realistic.
What you need is a wine program that:
✓ Reflects your identity
✓ Empowers your team and delights your guests
✓ Drives revenue, not just costs
That's precisely what I provide.
I offer flexible consulting to:
* Analyse your current wine list and diagnose sales barriers
* Design a strategic selection aligned with your concept and margins
* Equip your team with the knowledge and confidence to sell wine effectively
* Deliver regular program updates to match seasonal shifts and market trends
Every project is tailored to your reality.
Let's start with a free consultation.
Hospitality Wine Academy
Build naturally performing wine program
Switzerland's hospitality market is unforgiving. Customer expectations shift constantly.
Most wine lists? Still not strategic.
WineBiz is a focused 4-hour intensive for restaurant professionals who refuse to wing it anymore.
One session. Three outcomes:
-
A strategic read of today's Swiss wine market and where opportunities lie
-
Proof of how a well-designed wine program drives revenue
-
Your personalised action plan—developed live, with hands-on guidance
Format: On person
Location: Zurich
Duration: 4 hours
Tuition: 350 CHF/pers
Next session: June 2026
Professional wine courses
In partnership with Wine Education Switzerland
For sommeliers and wine professionals ready to structure their career path through internationally recognised qualifications.
In collaboration with WineEducation.ch, I teach within Switzerland's two benchmark wine certification programs.
ISG - International Sommelier Guild
An internationally recognized 3-tier certification:
- Intermediate Wine Certificate (IWC)
- Advanced Wine Certificate (AWC)
- Sommelier Professional Diploma (SPD)
Build a complete professional foundation spanning global wine knowledge, expert-level tasting ability, service excellence, and commercial wine expertise.
Unique wine tours
Learn in direct contact with the producer
Nothing beats a firsthand vineyard experience, spending quality time with producers who can explain their approach, their vintages, and the decisions behind every bottle.
I curate professional trade & private trips across Europe's key wine territories:
🇨🇭 Valais, Neuchâtel, Graubünden
🇫🇷 Northern Rhône, Burgundy, Champagne, Bordeaux...
🇮🇹 Piedmont, Tuscany, Etna
🇩🇪 Mosel, Pfalz, Baden
🇭🇷 Croatia
And many more...
Access to those vineyard are often restricted. I open the doors for you.
About me
Tony Lécuroux MS
Your instructor:
✓ Master Sommelier (one of approximately 300 worldwide)
✓ 2nd Best Sommelier of Switzerland 2025
✓ 10+ years in Michelin-starred establishments
✓ Certified ISG Instructor
✓ Wine Education Switzerland Partner
I grew up at the base of Hermitage, shaped by passionate winemakers and a relentless pursuit of excellence through mentorship and challenge.
Today, I put this hard-won expertise at the service of professionals who refuse to settle. Teaching is not secondary to my work—it's the core of what I do now.
Christophe, Penthalaz
« Tony guided us through remarkable discoveries and provided magnificent accompaniment throughout the evening »
Grégory, Bussigny
« Superb discoveries, even from Switzerland !»
Huber, Lausanne
« The conversation, the sharing, the insights, and the discovery of lesser-known regions. Everything was exceptional! Thank you »
