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storytelling by Tony Lécuroux MS

TONY LÉCUROUX

Master Sommelier

After 10 years in Europe's Michelin-starred establishments, I guide discerning enthusiasts and professionals in their wine discoveries.

Grenache old vine in Gigondas AOP
Grenache old vine in Gigondas AOP

My Journey

Wine came to me slowly.
But once I discovered it, I fell in love with, and could not take it away from my life.

Wine gradually revealed itself to me. 

I gained my first sommelier experience in England's fine dining rooms, where I discovered the world's wine diversity. 

 

This led me to visit estates across Europe, even during COVID. I met unique vignerons from various styles, but all sharing the same trait, regardless of language or country:

A deep passion for their land. 

This shared passion touched me profoundly. 

It fueled my commitment to the wine world. 

It shaped my life. 

 

Since 2021, I have been working in Switzerland, always in Michelin-starred restaurants. 

 

There, I discovered my love for teaching, sharing, and exchange. 

I don't count points on wine bottles or chase accolades

. I seek the story behind each bottle, to share it with you with as much emotion as possible. 

 

This is how Paroles de Vins was born.

 

 Today, I share this expertise differently by training, masterclasses, bespoke wine journeys, and cellar concierge. 

 

I accompany you in your discoveries.

Grenache old vine in Gigondas AOP

What can I offer

I personalize your request and elevate your experience

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Le Cercle - Wine Concierge

I guide collectors and hospitality professionals with:

  • Sourcing

  • Rare allocations

  • Cellar estate management 

 

By invitation only.

Why work together?

Privileged Access

➙ 10 years of direct relationships with vignerons across Europe

 ➙ I open doors closed to the public

 

Storytelling, Not Scores

 ➙ Wine is better understood when you know the story behind the bottle 

➙ That's what I share

 

Recognized Expertise 

➙ Master Sommelier (one of 300 worldwide) 

➙ 2nd Best Sommelier of Switzerland 2025 

➙ ASI Gold Diploma 2018 

 

Complete Independence 

➙ No commission on your purchases 

➙ No partnerships with distributors 

➙ I recommend what's best for you 

 

Personalized Approach

Whether you're a beginner or seasoned collector, I adapt my guidance to your level and goals.

Chai a barrique Clos Tsamphéro Valais - Suisse
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Fribourg - Switzerland

+41 (0)76 218 39 05

Whether you're looking to deepen your knowledge, build a cellar, or discover new terroirs, let's discuss together.

Contact us

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